Technology allows us to do many things. We can go anywhere at top speed, see anything as instantly as it happens, and buy anything from any location. Technology also allows us to advertise on anything. Mobile marketing uses technology to advertise on mobile devices, such as cell phones and tablets. The advice in this article will get you started with mobile marketing.
Make your messages viral. Text messages can be very quickly and easily forwarded to other people. Yous should sometimes ask your subscribers to invite their friends if they enjoy your service. Make sure to include opt-in instructions. You may be amazed at how quickly that can make your database grow.
Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.
Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.
Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.
Make sure you’re keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.
Mobile ads need a stronger call to action than regular ads, so make sure that you’re proficient at providing this type of material. A dozen exclamation points and some words like “must” and “now” aren’t going to cut it. You need to come up with a wording that will persuade people in only a short sentence or two.
Perhaps mobile users would like to be treated a little better than the average user, and perhaps you could make them feel as if they’re getting a little extra by subscribing to your mobile site or app. You can offer special rewards just for mobile users in order to increase the mobile side of your business.
Although every marketer out there should develop a mobile marketing plan, you should never rush into this type of marketing. Just think, you’ve gone this long without mobile marketing, why would you need to instantly jump into it now? Take your time and take baby steps, working your way up the ladder.
Be very aware of the market conditions around you when involved in mobile marketing. If anything changes that you’re not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing, especially the still-evolving mobile leg of it. Always stay prepared for change.
Sometimes you have to ride out a storm with your marketing campaign, so remember to sit tight and not to do anything drastic. There will be times when a product takes a dive in popularity or when your customers are too cash-strapped to purchase. Just sit tight and keep doing what you do.
Your thinking should change completely for mobile marketing if you hope to be successful, because you’re not really dealing with a one-on-one customer-client relationship anymore. You’re now dealing with people out in public browsing their mobile devices. This means you need to train your brain to think like a busy person and what would grab their attention.
There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.
Make it very easy for your customers to unsubscribe from receiving your text messages. Many times having the option to reply with the word ‘stop’ will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts. Remember that just because they don’t want a text does not mean they do not want to be a customer.
Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. By checking how your ad looks on a mobile device, you can ensure it will be more effective. Simpler pages translate better to mobile devices and may show up as a more simple page on a regular computer. This is okay as long as it is accessible to both types of users.
Be sure to alert your subscribers of any fees, even those that you aren’t charging. If there are standard rates applied to their cell phone bill from the provider because of your messages or even if you are charging a small fee for the service you are providing, you should give that information to your subscribers immediately to ensure there are no legal situations later.
As stated before in the article above, we can do many things with technology. We can go anywhere, see anything, and even advertise on anything. With mobile marketing, anyone can advertise on any mobile platform, whether it is a cell phone or tablet. Using the advice from this article, you can use mobile marketing to advertise anything.
